NZ’s go to voice for SMB leaders to create high performing & sustainable businesses

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Helping 100,000 SMBs Lift Performance & Shape a Better Future

The Better SMB exists to support ambitious business owners and leaders who are ready to take control of their results, while contributing to something bigger.

We've got a big goal: a 20% uplift in New Zealand’s output by 2035 — driven from the ground up, one high-performing business at a time.

OUR MISSION

The Better SMB exists to spark a movement, empowering New Zealand businesses to lift their operational performance and take action where it matters most.

By helping enough businesses implement the fundamentals of a high - performance operating system, we aim to shift not just individual outcomes, but national productivity.

It starts with one business at a time, but it doesn’t stop there.

David Altena
Rob Bull

VISION

To be the trusted voice for small and medium business owners and leaders across New Zealand. Delivering the inspiration, insight and introductions required to build high - performing, future - ready businesses.

BHAG

To support 100,000 NZ SMBs (including 15,000 manufacturers) to adopt a proven High Performance Business Operating SyStem by 2035, lifting output by at least 20%.

Our Values

Ambition for SMBs

We’re driven by a deep passion to help SMBs win

Practical Excellence

We value smart, real-world solutions, done well

Progress Mindset

We constantly seek improvement, learning & growth

Shared Ownership

We work together & take responsibility for outcomes

Open & Honest

Inclusive, with trust & transparency in all we do.

Join the community

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Get early updates, insights, and tools to help your business perform at its best.
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